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The National Highway Traffic Safety Administration (NHTSA) is seeking local community-based organizations to conduct demonstration programs to demonstrate the feasibility and effect of pairing two complementary strategies for reducing youth access to alcohol: High Visibility Enforcement and Source Investigation.
The HVE phase will conduct six or seven waves of enforcement of laws intended to identify youth who unlawfully obtain alcohol, and publicizing those enforcement efforts before, during, and after each wave. The HVE activities will focus around the timing of significant year-round events that are associated with increased opportunities for youth to drink alcohol, such as spring break, prom/graduation, summer parties, sports events, or winter holidays.
The Source Investigation phase will be conducted concurrently with the HVE activities to identify and prosecute individuals (older youth, adults, or parents) who supply alcohol to youth.
The schedule allows four months for program planning, coordination, and training. Enforcement waves will be scheduled throughout the year during or near events in the calendar that are associated with increased temptations for youth to drink alcohol. An additional three months following implementation permit wrap-up activities and completion of the evaluation.
PerformTech, Inc., is providing logistical and technical support to NHTSA in this effort. PerformTech will award two 23-month, $175,000 contracts for conducting these demonstration programs.
NHTSA has arranged for a Media Consultant to develop the publicity materials that are being tested in this demonstration effort and arrange for placement of materials with appropriate paid media. While paid advertising will be supported, it will be important to inform the public also through earned media coverage of project activities conducted by the local community.
Similarly, an Evaluation Consultant will be providing assistance to PerformTech and the demonstration communities by designing data collection instruments and procedures, and analyzing appropriate data to evaluate the conduct and outcomes of the demonstration. The communities will be expected to provide for collecting certain data for the evaluation consultant and in administering any survey materials developed by the consultant as part of the collection process. Throughout the duration of the project, the project director will be responsible for collecting operational data and submitting monthly reports to PerformTech, coordinating earned media efforts, administering any appropriate data collection procedures, and forwarding data to the Evaluation Consultant.
Contract funds may not be used to conduct the surveys, and will require the demonstration programs to obtain supplemental funding or in kind support to fund the distribution of surveys and collection of evaluation data.
PerformTech staff will evaluate all proposals in accordance with the following criteria and make recommendations to NHTSA for selection of the successful programs:
- Program Plan
- Law Enforcement Support
- Community Support
- Laws and Ordinances
- Experience of Project Leader
The Request for Proposals provides a detailed description of the demonstration program, the essential ingredients of a successful demonstration program, the proposal evaluation factors, and information on how to submit proposals for consideration for these demonstration projects. The solicitation package also includes an Implementation Guide describing how to form or adapt a community coalition to conduct a High Visibility Enforcement program.
To obtain a copy of the RFP, please email your name, address, phone number, email address, and a brief(!) description of your experience and interest in youth alcohol issues to:
HVE@performtech.com
Proposals must be received by March 15, 2011.
Questions about the RFP should be addressed to:
Jesse Blatt
Research Consultant
PerformTech, Inc.
810 King St.
Alexandria, VA 22314
jblatt@performtech.com
Request for Proposals - Demonstration of Two Complementary Strategies for Limiting Teens’ Access to Alcohol
Enforcement Strategies Overview - Appendix A
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